Coaching for Organisations

Apter Motivational Style Profile

Eight ways of being.

The AMSP reports the relative importance of the 8 motivational states in an individual’s life. If we want to develop a broad range of skills at work, socially and with our families, understanding our changing motivations allows us to develop these skills by bringing us face to face with different kinds of problems and challenges.

The key insight of reversal theory (the scientific foundation of the Apter Motivational Style Profile) is the idea that our experience is shaped by a set of alternative ways of seeing the world. Specifically, there are four pairs of opposite states and we ‘reverse’ between these opposites in the course of everyday life. Therein lies the key to understanding our contradictory nature

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